CEO of Housef – Nguyen Thi Mai Phuong
In the highly competitive world of interior design and construction — where hundreds of firms vie for customers’ attention — Nguyễn Thị Mai Phương, CEO of Housef Interior Design Company, stands out as a symbol of perseverance, creativity, and visionary leadership.
Born on August 16, 1993, Mai Phương has dedicated nearly 20 years to the interior design industry — from her early entrepreneurial journey in curtain design to becoming the head of one of Vietnam’s most reputable interior brands.
The Journey of Founding an Interior Design & Build Company
Mai Phương’s story began in 2011, when she co-founded Blinds, a high-end curtain brand, together with her family.
With meticulous craftsmanship and deep customer understanding, Blinds quickly became a trusted name across both residential and commercial projects.
However, she soon realized that clients didn’t just want beautiful curtains — they longed for a complete living space that was luxurious, cohesive, and reflective of their personality.
That insight inspired her to expand her business horizon.
In 2018, Housef Interior Design Co., Ltd. was officially established, laying the foundation for a comprehensive interior design and construction brand serving clients from concept to completion.
Building Housef into a Leading Interior Brand
As CEO, Mai Phương shaped Housef’s core philosophy:
“Every interior space must be a harmonious blend of functionality, aesthetics, and the homeowner’s personal style.”
To turn that philosophy into reality, she guided Housef along three main directions:
1. Design & Build Services
Housef accompanies clients through every stage — from concept and material selection to on-site execution and handover.
2. Investing in Customer Experience
Clients receive direct consultations from architects, preview their entire space through realistic 3D renderings, and easily make informed decisions while managing their budgets.
3. Creating a Closed Interior Ecosystem
From curtains and furniture to materials and construction, Housef has developed an integrated value chain that ensures consistency, cost-effectiveness, and long-term quality.
Thanks to this approach, within just a few years, Housef has become one of Ho Chi Minh City’s top interior design companies, expanding its operations to multiple provinces and even serving overseas Vietnamese clients.
Overcoming Challenges to Rise Above
Success never comes easily.
In its early days, Housef faced numerous challenges — a shortage of skilled staff, limited large-scale management experience, and high operational costs while client acquisition remained unstable.
There were times when revenue dropped to nearly zero. Yet instead of giving up, Mai Phương chose to restructure, train her team, and refine every internal process.
Her long-term vision and resilience helped Housef not only survive but emerge stronger as a trusted name in Vietnam’s interior design industry.
Today, Housef is recognized for hundreds of completed projects, from apartments and townhouses to luxury villas.
Each project stands as a testament to the company’s capability and credibility, earning long-term trust and loyalty from its clients.
The Leadership Style of CEO Nguyễn Thị Mai Phương
What truly distinguishes Mai Phương from other leaders is her ability to balance strategic vision with the refined sensibility of a woman who loves beauty.
She manages not only with data but also with empathy, understanding every client’s desire and emotion.
In her leadership, she upholds three core values:
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People – Building a young, creative, and dedicated team eager to grow.
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Quality – Every Housef project must meet the highest standards of design and durability.
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Clients – Each project represents not just a contract, but a lasting relationship.
As a result, many clients return to Housef for new projects or recommend it to friends and family.
Client Trust – Credibility Built Through Real Experience
Positive feedback has allowed Housef to consistently attract hundreds of new leads from Google each month, resulting in contracts ranging from tens of millions to several billion VND — securing its top-tier position in Vietnam’s interior design market.
Housef – A Symbol of Professionalism and Creativity
As one of Vietnam’s leading interior design & construction firms, Housef is known for its professional operations, streamlined systems, and high-standard project quality.
Key strengths include:
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Modern Design Thinking: Every space is a unique creation that harmonizes aesthetics and functionality.
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International-standard Process: From survey → design → construction → handover → warranty — every step is standardized for quality and timeline assurance.
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Experienced, Tech-savvy Team: Young architects and engineers apply the latest trends, 3D, and BIM technologies.
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1,000m² Furniture Factory: In-house production ensures consistent quality, cost optimization, and faster delivery.
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Dedicated Consultation Service: Clients receive direct 3D previews and professional architectural advice.
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Transparent After-sales Policy: Long-term warranty and maintenance, plus upgrade and renovation support.
Housef doesn’t just build beautiful houses — it helps clients shape their lifestyle: elegant, comfortable, and timeless.
Housef’s Quality Commitments
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Long-term warranty and lifetime maintenance
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Certified CO–CQ materials, safe and eco-friendly
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Skilled and professional construction teams
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Design aligned with feng shui, personal style, and budget
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Full transparency — no hidden costs
Explore more:
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Interior Design Service Pricing (1001+ Inspiring Designs)
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Housef Furniture Factory & 2025 Full-Package Pricing in HCMC
Vision for the Future: Bringing Vietnamese Interiors to the World
With nearly two decades of experience — from curtains to full-package interiors — Mai Phương aims to position Housef as not just a design company but a representative Vietnamese interior brand on the global stage.
She envisions exporting Housef’s interior products and design solutions worldwide, serving overseas Vietnamese and international clients seeking elegance, creativity, and sustainable quality from Vietnam.
Nguyễn Thị Mai Phương, CEO of Housef Interior Design Company, is more than a successful businesswoman — she is a symbol of determination and vision.
From a small curtain workshop in 2011, she has built one of Vietnam’s leading interior brands, serving hundreds of clients domestically and abroad.
Her journey is living proof that success is born from faith, perseverance, and the courage to dream big.
If you are seeking a trustworthy, creative, and dedicated interior design & construction partner, let Housef help you create your dream living space.
Zalo / Phone: 083.675.8888
Email: housef.vn@gmail.com
Facebook: Nhà Đẹp Housef
Website: housef.vn
Office: 23 D4 Street, Him Lam Residence, Tan Hung Ward, District 7, Ho Chi Minh City.
